Teetering between playful innocence and dark allure, Fred & Ginger presents two distinct lingerie collections for Spring/Summer 2010.

Carrying over from their classic vintage-inspired range, My Fair Lady sees a soft palette of luxurious French silk satins and crinkle chiffons embellished with a spray of Swarovski pearls.  The overall feeling harks on the fun and excitement of an antique fairground from the 1950s. The sumptuous designs brought to life by creative director, Victoria Holt, come in colours ranging from subtle to vibrant, mixing Candy Floss pink, bright fuchsia, Ice Cream Soda and magenta, with a baby pink spotted chiffon.

FGL 154- Beau French Knickers in Bubblegum satin with Polka-dot chiffon tie & FGL 153- Strapless Bra in Bubblegum satin with Polka-dot chiffon panels & Pearl trim detail

FGL 122 – Beau Knickers in Bubblegum with Chantilly lace trim and Candy Floss satin bows with FGL 121 – Beau Bra in Bubblegum with Chantilly lace and Candy Floss satin bow

FGL 135(l) – Ruffle Shorts in Rasberry ripple with Chantilly lace & FGL 131- Chemise in Polka-dot chiffon with Chantilly lace bust panels and Raspberry trim detail

FGL 133- Corset in Ice Cream Soda satin with Polka dot chiffon & Bubblegum satin trim and Chantilly lace with FGL 154– Beau FrenchKnickers in Bubblegum satin with Polka-dot chiffon back tie and FGL 137 – Garter in Ice Cream Soda Satin with Chantilly Lace.

FGL 140 – Kimono Gown in Polka-dot chiffon with Candy Floss satin trim with FGL 110 – Balconette Bra in Ice Cream Soda satin with FGL 114 – Thong in Polka-dot chiffon with Chantilly lace

FGL 153- Strapless Bra in Bubblegum with Polka-dot chiffon and pearl detail with FGL 152- Suspender Belt in Polka-dot chiffon with Ice Cream Soda & Bubblegum trim and Pearl detail with FGL 113 Peephole Knickers in Spot Chiffon and Bubblegum trim and Chantilly lace.

Spring/Summer lingerie collection – shop online

With many thanks to

Photography: Marc Rogoff
Model: Sarah Beaufoy
Mime Artist: Stuart Luis
Hair: Daniel courtesy of Trevor Sorbie International
Make-up: Justine Martin
Styling: Louise Sykes at the Moretti Agency
Cosmetics supplied by Benefit Cosmetics
Shoes by Moda in Pelle
Jewellery by Nude Jewellery and Erickson Beamon
Headpieces by Louis Mariette
Art Direction: Victoria Holt
Production: Angela Black
Location: Beach Studios