Fred & Ginger, London is delighted to announce that 3 of our beautiful images were chosen by Selfridges, London for the temporary hoarding in their lingerie department! See for yourself how amazing it is, but hurry it will only be there until the 4th September 2010.

Romance and allure pull Fred & Ginger fans into the new season. Nodding to Marilyn Monroe’s impeccable glamour, rich metallic satins are adorned with soft-hued Swarovski crystals and a graceful snow leopard tiptoes across Fred & Ginger’s flowing chiffon.

Fluidity and structure are entwined with 50’s style vintage shapes including gold and bronze high-waisted shorts with hook and eye detailing, a silky chocolate bed jacket, and coppery Beau knickers with a long, leopard-print back tie in chiffon.

Key collection pieces are panel-printed corsets with suspenders, a shimmering bodice that creates an hourglass silhouette, and an assortment of bra and knicker sets trimmed in ruffled Chantilly lace and mauve and rose-coloured crystals.

Surely the most captivating Fred & Ginger collection to date, creative director, Victoria Holt says, “the Animal Instincts collection is filled with some of my favourite colours. I love the sumptuous shades, and the vintage-inspired shapes have been researched from a vast set of archives for months on end. I can’t wait for this collection to hit the stores!”

Victoria was senior fashion designer for international fashion house, Jenny Packham London prior to launching Fred & Ginger in 2007. Bringing her flair and expertise to her much-loved lingerie label, Victoria produces a unique brand that reflects the elegance and sophistication of a bygone age, to a market that appreciates luxury with an elegant and contemporary design edge.

Fred & Ginger is stocked amongst some of the world’s most prestigious stores including Selfridges, Coco de Mer, and Apartment C in the UK, Misty Beethoven in both Milan and Rome, and in boutiques in Australia and North America.

The complete collection is designed in London and manufactured in the UK to the highest standards and quality. Retail prices range from £45 – £200.